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NNTP-Posting-Date: Sun, 26 May 2024 02:40:36 +0000
Subject: Re: Apple's Crushing iPad Ad Trashed By Hugh Grant, Justine Bateman & Almost Everyone Else
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 > useapen wrote:
 > (Updated with more reactions) Apple’s new iPad Pro isn’t hitting
the 
 > shelves for another week, but the self-described “thinnest Apple
product 
 > yet” is already being crushed because of a new ad.
 > 
 > Released yesterday at a virtual launch by the tech giant ahead of
the new 
 > iPad’s May 15 drop, the minute-long ad is called Crush. Created by
Apple’s 
 > in-house team, the promo with a soundtrack of the Sonny and Cher
1971 tune 
 > “All I Ever Need Is You” literally crushes most of the physical
history of 
 > creativity in a heavy-handed manner that makes the New Coke fiasco
of the 
 > Reagan Era look like a near win.
 > 
 > As Apple tries to reinvigorate slumping iPad sales, CEO Tim Cook
praised 
 > the ad and the forthcoming tablet online on May 7 with a “Just
imagine all 
 > the things it’ll be used to create” call-out. That’s Cook’s job,
but the 
 > exec seems to be nearly alone in his POV as the ad has generated a 
 > scathing backlash from almost everyone else.
 > 
 > Among those taking the tech giant, who is facing a Department of
Justice 
 > suit over an alleged illegal monopoly over the smartphone market,
to task 
 > for its sheer insensitivity and misstep are Hugh Grant and Justine 
 > Bateman.
 > 
 > The often acerbic Wonka star took a bite out of Apple earlier
Wednesday:
 > 
 > Hugh Grant
 > @HackedOffHugh
 > ·
 > Follow
 > The destruction of the human experience. Courtesy of Silicon
Valley.
 > Tim Cook
 > @tim_cook
 > Meet the new iPad Pro: the thinnest product we’ve ever created, the
most 
 > advanced display we’ve ever produced, with the incredible power of
the M4 
 > chip. Just imagine all the things it’ll be used to create.
 > 
 > Creed II scribe and Luke Cage creator Cheo Hodari Coker said the ad
was 
 > problematic, really:
 > 
 > Cheo Hodari Coker
 > @cheo_coker
 > ·
 > Follow
 > That Apple ad....is a problem. Not in hip-hop "bad meaning
good" problem. 
 > But a problem problem.
 > 11:52 AM · May 8, 2024
 > 
 > Bill & Ted franchise and Men in Black screenwriter Ed Solomon
tried to see 
 > the demolition from Apple’s perspective:
 > 
 > Ed Solomon
 > @ed_solomon
 > ·
 > Follow
 > “Who needs human life and everything that makes it worth living?
Dive into 
 > this digital simulacrum and give us your soul. Sincerely, Apple.”
 > 
 > Emmy-winning and Directors Guild Award winning Handmaid’s Tale
director 
 > Reed Morano was pretty blunt:
 > 
 > 
 > Reed Morano, A.S.C.
 > @reedmorano
 > ·
 > Follow
 > Hey @tim_cook READ THE ROOM, BRO.  CUZ THIS SHIT IS ACTUALLY
PSYCHOTIC
 > 
 > Well versed anti-AI activist, former Family Ties star and filmmaker

 > Bateman was even more blunt in her reaction:
 > 
 > 
 > Justine Bateman
 > @JustineBateman
 > ·
 > Follow
 > Truly, what is wrong with you?
 > 
 > In fact, Bateman ever offered up an example of how Apple could fix
their 
 > self-inflicted wound of destruction:
 > 
 > Justine Bateman
 > @JustineBateman
 > ·
 > Follow
 > ..@tim_cook, someone corrected your “ad.”
 > 
 > Still, a far, far cry from Apple’s breakthrough
anti-authoritarianism 1984 
 > ad of 40 years ago, the original Crush ad has been watched almost
400,000 
 > times on YouTube since its release on Tuesday. As is standard with
most 
 > videos Apple puts up on the platform, the comments have disabled.
 > 
 > Might have been the best decision Apple made in this whole
situation.
 > 
 > On the other hand, Cook’s tweet of yesterday has been seen 28
million 
 > times, with 7.8 million comments — and the positive ones are like a
needle 
 > in a haystack to find.
 > 
 > Apple, who are usually flawless in their marketing and
communication, did 
 > not respond to request for comment on the Crush ad and the reaction
it has 
 > seen. If and when they do or if Tim Cook himself reacts, we will
update 
 > this post.
 > 
 >
https://deadline.com/2024/05/ipad-ad-backlash-crushinghugh-grant-justine-
 > bateman-1235909002/

Apple = just use android and be free
 

This is a response to the post seen at:
http://www.jlaforums.com/viewtopic.php?p=665044185#665044185