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From: Eli the Bearded <*@eli.users.panix.com>
Newsgroups: misc.news.internet.discuss
Subject: Re: QR code menus decrease restaurant-goer loyalty
Date: Wed, 12 Mar 2025 05:04:50 -0000 (UTC)
Organization: Some absurd concept
Message-ID: <eli$2503120104@qaz.wtf>
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In misc.news.internet.discuss, Retrograde  <fungus@amongus.com.invalid> wrote:
> Title: The Surprising Impact of QR Code Menus on Diminishing Customer
> Loyalty Abstract of a paper published on Journal of Hospitality and
> Tourism Management:The adoption of digital menus accessed through
> quick response (QR) codes has witnessed a notable upsurge. Despite
> potential benefits for restaurant operators, the nuanced effects of QR
> code menus on customer behavior and experience remain relatively
> unknown. This research investigates the influence of menu presentation
> (QR code vs. traditional) on customer loyalty.  In two studies, we
> find that QR code menus diminish customer loyalty (compared to
> traditional menus) due to perceived inconvenience. This effect is
> further moderated by customers' need for interaction. Our work is
> timely in highlighting the negative impact of perceptions of
> inconvenience on technology adoption.

I loathe QR menus and the use of such will certainly drive me away from
a place, but I'm also a once every two months sort of restaurant goer,
and not a big repeat customer on those rare outings.

That said, the study doesn't even involve going to a restaurant, just
imagining brunch at one:

https://www.sciencedirect.com/science/article/abs/pii/S1447677024001190

    Study 1:
    One hundred and eleven participants (M(age) = 39.0, female 45.0%) were
    recruited through CloudResearch Connect, an online data collection
    platform, to participate in a single-factor, between-subjects study.
    Participants were told to imagine meeting a friend for brunch at a
    fictional casual restaurant. Next, participants were randomly
    assigned to either the QR code or traditional menu presentation
    conditions. In the QR code condition, the scenario included a QR
    code to scan the restaurant menu.

    Study 2:
    Two hundred and ninety-seven participants (M(age) = 39.2, female 47.1%)
    from CloudResearch Connect completed Study 2. The study followed the
    same procedure as Study 1 with a different restaurant name and menu.

Real customer behavior is not seen here.

Elijah
------
has not been at a restaurant with a QR code menu since 2021