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From: Kyonshi <gmkeros@gmail.com>
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Subject: [Bell of Lost Souls] D&D Recovering As Hasbro Heads Out of Q1
Date: Sat, 27 Apr 2024 23:03:23 +0200
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https://www.belloflostsouls.net/2024/04/dd-recovering-as-hasbro-heads-out-of-q1.html

Dungeons & Dragons
D&D Recovering As Hasbro Heads Out of Q1
J.R. Zambrano
3 Minute Read
Apr 25 2024

2023 was a tough year for tabletop gaming. But the first couple of 
months in 2024 seem to be starting on the road to recovery.

It’s the end of a financial quarter, and that means it’s once again time 
to pretend that infinite growth is not only possible but sustainable and 
expected. In other words, it’s time for Hasbro to have another investor 
call, where they explain how things are in the state of the industry.

According to reporting from Hasbro and ICv2, tabletop gaming declined 
last year, with D&D seeing a 30% decline compared to the previous year. 
This is understandable, of course. After all, we were coming out of the 
pandemic surge of growth, and people were staying home. It’s a reckoning 
across multiple industries.

But, in the latest earnings call from Hasbro, which covered Q1 2024, it 
looks like D&D is on the rise. At least a little bit. And more, it looks 
like there are new licensing agreements that may well factor into how 
D&D grows over the next few years. Let’s take a look at what Hasbro had 
to say.

D&D Up Despite Hasbro’s Overall Decline

Per the investor call, Hasbro saw D&D start on the road back to 
recovering. According to Hasbro CEO Chris Cocks, Q1 “saw tangible 
progress” on Hasbro’s turnaround. Of particular interest were several 
pieces of D&D news that we’ll probably see more of in the coming months. 
Notably, Cocks mentioned the upcoming D&D game from Gameloft, makers of 
Dreamlight Valley, and a Q1 licensing agreement with Resolution Games, 
the makers of Demeo. This last one, in particular, should be a really 
interesting partnership.

Demeo is best described as a virtual reality love letter to D&D. You 
play not as a D&D character but as someone gathered in a virtual 
basement to play a D&D-type game. It’s very fun and very tactical. And 
it’s avenues like this where we’re more likely to see D&D keep 
expanding. As Cocks said, digital gaming is where D&D will grow the most:

     “Stay tuned for more exciting innovation from our D&D team later 
this year as we continue to scale D&D Beyond and expand the richness of 
tabletop game play to digital. We expect to connect to an even wider 
audience while delighting our existing fans as D&D celebrates its 50th 
anniversary.”

And it performed well overall, with WotC once again being the overall 
top grower in Hasbro’s portfolio, up 7%, while Hasbro overall is down 
24% in terms of revenue. But a lot of that is coming from digital and 
licensed game sales, as opposed to “overall tabletop gaming” which is 
only up 5%.

Baldur’s Gate 3 continues to leave its mark, in other words.


-- 
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