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Path: ...!news.mixmin.net!proxad.net!feeder1-2.proxad.net!usenet-fr.net!news.gegeweb.eu!gegeweb.org!.POSTED.133-175-174-202.west.ap.gmo-isp.jp!not-for-mail From: Enrico Papaloma <enrico@papaloma.net> Newsgroups: misc.phone.mobile.iphone Subject: Re: How Apple has steadily been dropping the 'i' (which can't be trademarked) Date: Tue, 21 May 2024 05:18:57 +0200 Organization: Gegeweb News Server Message-ID: <v2h3r0$k6g$1@news.gegeweb.eu> References: <v2ga70$311i$1@news.gegeweb.eu> <v2gl03$7k2v$1@dont-email.me> Mime-Version: 1.0 Content-Transfer-Encoding: 8bit Injection-Date: Tue, 21 May 2024 03:18:57 -0000 (UTC) Injection-Info: news.gegeweb.eu; posting-account="adibella@usenet.local"; posting-host="133-175-174-202.west.ap.gmo-isp.jp:133.175.174.202"; logging-data="20688"; mail-complaints-to="abuse@gegeweb.eu" User-Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10.15; rv:102.0) Gecko/20100101 Thunderbird/102.6.1?Content-Type: text/plain; charset=UTF-8; format=flowed Content-Language: en-US Cancel-Lock: sha256:O93AiBRzRzZBKbtCC2sQguDwEL0UkJnkuFSLgxl+kqs= Bytes: 2628 Lines: 28 On 5/20/2024 6:05 PM, Your Name wrote: > On 2024-05-20 20:01:37 +0000, Enrico Papaloma said: >> >> How Apple has steadily been dropping the 'i' (which can't be trademarked) > > The "i' was added partly for the opposite reason. "iPad", "iPhone", > etc. are far easier to trademark than just "Pad" and "Phone", while > still retaining a simple name that tells you what is in the tin (an > "iPhone" is a phone). https://www.wired.com/story/the-end-of-iphone/ It was Segall who persuaded Jobs in 1998 to use "iMac" as a new computer name instead of the internally-developed and rather dreadful moniker MacMan. (Thank Segall that there was never such a thing as the ManPhone.) The iMac-a then radical and lust-worthy machine devised as a ready-out-of-the-box gateway to the internet when other computers were challenging to take online-birthed a long line of Apple "i" products, from the defunct iBook (a curvy, candy-colored laptop derided in the '90s as "Barbie's toilet seat") through to Apple's still-current data storage platform, iCloud. Segall, then a copywriter for advertising agency TBWA\Chiat\Day, remains intensely proud of his 12 years of word-wrangling for Jobs; the 74-year-old has written two best-selling books on his time working on Apple's advertising account. And, via a career on the speaking circuit, he has benefited financially from his intimate association with Apple's little prefix, which initially merely meant a device was internet-ready.