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From: Daniel70 <daniel47@nomail.afraid.org>
Newsgroups: rec.arts.drwho,uk.media.tv.sf.drwho
Subject: Re: Doctor Who: RTD in the Radio Times.
Date: Tue, 18 Jun 2024 22:23:00 +1000
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The Last Doctor wrote on 17/6/24 9:27 pm:
> Daniel70 <daniel47@nomail.afraid.org> wrote:
>> Hornplayer9599 wrote on 17/6/24 9:38 am:
>>> On 6/16/2024 16:21, Blueshirt wrote:
>>> 
>>>>> We have a figure of 40,000 total viewers for the first 2
>>>>> episodes on Disney+ from Doomcock and unless Disney+
>>>>> publishes figures which contradict that then Doomcock must be
>>>>> accepted as the most accurate figure available.
>>> 
>>> Okay, George, let's take Doomcock's figures at face value...even 
>>> though he himself said that they were unverifiable, and hasn't 
>>> mentioned them since (he's only dealt with the UK numbers
>>> since...and as you know, those /are/ verified).
>> 
>> I don't know what happens now but, back in the Day, Some small
>> portion of the population (maybe 0.1%) would actually be surveyed
>> as to what they watched on their T.V.'s, how many in the Household
>> watched, the economic standing of household members, etc, and these
>> numbers were multiplied up to give 'population' numbers.
>> 
>> Is this still, effectively, what happens in Britain and Ireland??
>> 
>> If so, I could understand why it might take sooooo long for Disney
>> to come up with a number for the rest of the world.
> 
> BARB use a compound system - a sample of 7,000 households (about
> 16,000 people) is taken who use a special remote to say when they
> enter or leave a TV enabled room. In those rooms is a box that
> continuously samples the TV audio and matches it every night to
> determine what live TV and “recorded on my box” programmes were being
> watched, by whom, and for how long. A separate box is coupled to the
> wi-fi router to capture what subscription and SVOD services are being
> accessed and when, also matched to TV audio and the viewer counter.
> 
> The number of households has increased down the years as overall
> viewing numbers have reduced and distribution across an ever
> increasing number of channels has diluted the totals so to ensure
> that statistical accuracy is maintained, the sample size has had to
> increase.
> 
> Those figures are extrapolated to give the U.K. total viewing figures
> using standard statistical methods. 0.025% of the population is
> deemed sufficient for this (7,000 out of 28m households).
> 
> BARB also take a survey every week of 1,000 random households to
> update the panel requirements to ensure the right demographic and
> household balance is maintained across the 10 categories of household
> (Couple with no children, with 1-2 dependent children, one person
> household - 65 or over and under 65, lone parent with dependent
> children, couple with non-dependent children only, lone parent with
> non-dependent children only, couple with 3 or more dependent
> children, two or more unrelated adults, multi-family household) and
> their social categories and viewing habits.
> 
> They also capture big data from all streaming providers to get a
> pattern of SVOD viewing that they compare to their panel results for
> reasonableness - but they don’t use the big data figures directly
> because they measure by device, not viewers.
> 
Thank you. That sounds, roughly, like what I was expecting.

Lies, Damned Lies and Statistics!!
-- 
Daniel