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From: Alan <nuh-uh@nope.com>
Newsgroups: misc.phone.mobile.iphone,comp.sys.mac.system,comp.mobile.ipad
Subject: Re: For decades, Apple has had the highest marketing and the worst
 (lowest) R&D in all of high tech
Date: Wed, 10 Jul 2024 18:52:36 -0700
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On 2024-07-10 18:44, Andrew wrote:
> No high tech company spends *less* than Apple in R&D, proportionate to
> revenue (and a vast number of far smaller companies spend more in toto).

False.

> 
> It has been widely known by intelligent well-informed people, that, for
> decades, Apple has had the highest marketing & lowest R&D spend of all high
> tech - which even Steve Jobs openly admitted many times as covered prior.
> 
>   *Does it surprise you Apple spends less in R&D*
>   *(proportionate to revenue) than similar tech companies?*
>   <https://groups.google.com/g/misc.phone.mobile.iphone/c/STrAkx09VYk/>

Why is proportionality important?

R&D is done in relation to PRODUCTS.

A company doesn't become more innovative if its revenues drop and it 
doesn't become less innovative if its revenues rise.

> 
> The question is whether or not Apple still has the bottom-of-the barrel
> lowest R&D spend based on percentage of revenue of all similar companies?
> 
> NOTE: The ignorant uneducated Apple religious zealots will scream to defend
> Apple's atrocious R&D spending but they lack the math skills to take into
> account the size of Apple where companies 1/100th Apple's size spend more
> in total dollars, let alone similarly sized companies' spend in percentage.
> 
> Also note the ignorant Apple religious zealots are incapable of clicking on
> links; so they'll claim that's "just a thread", which discounts the scores
> of well-researched well-publicized cites in that thread.
> 
> Lastly, note the Apple zealots will brazenly lie to protect Apple's honor
> because they *hate* that Apple is all marketing and no R&D - where they
> will claim the total is more than companies which are 1/100th Apple's size
> (which simply proves that Apple spends almost nothing proportionality in
> R&D).

Again, the simple fact is that many companies spend far more than Apple 
on marketing.