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From: badgolferman <REMOVETHISbadgolferman@gmail.com>
Newsgroups: misc.phone.mobile.iphone,comp.sys.mac.system
Subject: Re: iPhone revenue fell for a second consecutive quarter
 (perhaps due to Apple's failed R&D efforts)
Date: Fri, 2 Aug 2024 20:15:12 -0000 (UTC)
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Andrew <andrew@spam.net> wrote:
> badgolferman wrote on Fri, 2 Aug 2024 18:50:28 -0000 (UTC) :
> 
>> Maybe it is and maybe it has to do with the people being employed to
>> develop these things.  Are they the best and brightest developers
>> available, considering Apple has the money to pay them?  Or are they
>> DEI candidates selected to make Apple look good to shareholders and
>> those who demand such things?
> 
> All I can say is I am always reasonable in all my factual assessments.
> As you know, zealots never know ANYTHING about what Apple actually does.
> 
> At least you read about Apple outside of Apple's (brilliant) Marketing ads.
> 
> To your concerns, all I can tell you is what is in the news about Apple's
> strategic decisions, which I'm sure you can handle - but the zealots can't.
> 
> This, from midyear 2024 says, for example the iPhone accounts for "55%
> ($115.7 billion) of Apple's $210.3 billion in net sales", so it behooves us
> to concentrate on what Apple has improved on technology for that iPhone.
>  <https://www.fool.com/investing/2024/05/07/apple-spent-183-billion-rd-in-12-years-674-billion/>
> 
> Notice the fact that Apple spends far more on propping up stock than on R&D
> (where the article uses the word "breathtaking" where the article says no
> other company comes close to what Apple spends, not in R&D, but on P:E.
> 
> What's a possible assessment takeaway from those two facts?
> 
> Maybe:
> a. Apple cares more than anyone about artificially propping up stock...
> b. And, yet, Apple cares far less than most in terms of actual R&D.
> 
> What do YOU make of those two breathtakingly different facts about Apple?
> 

It says Apple is on track to spend $31 billion this year on R&D,
underscoring its record of increases every year since 2013. That’s
certainly no number to sneeze at, but unfortunately there hasn’t been much
innovation to show for it over the last 5-6 years. I know some will say the
mobile phone has reached its peak in features, but they’ve been saying that
for a long time. A truly innovative company would create things customers
didn’t know they wanted, not new colors or emojis. 

On the other hand they’ve spent $674 billion on stock buybacks to prop up
their value. One could argue this has had a much greater effect on the
livelihood and future prospects of millions of people within their
portfolios. Personally I’m happy with that even though I only own their
stock indirectly in ETFs and such. Certainly Apple has been a great
contributor to my retirement outlook, even though the stock market has
taken a dump the past few days.