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Subject: Apple once again loses after blatantly disregarding the fundamental requirements of the Digital Markets Act
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Apple Updates App Store Terms After Criticism From European Commission
https://www.pymnts.com/apple/2024/apple-updates-app-store-terms-after-criticism-from-european-commission/

Apple revises DMA compliance for App Store link-outs, applying fewer
restrictions and a new fee structure
https://techcrunch.com/2024/08/08/apple-revises-dma-compliance-for-app-store-link-outs-applying-fewer-restrictions-and-a-new-fee-structure/

Apple changes EU app store policy after Commission probe
https://www.reuters.com/technology/apple-changes-eu-app-store-policy-after-commission-probe-2024-08-08/

 "At first glance, by demanding as much as a 25% fee for basic
communication with users, Apple once again blatantly disregards the
fundamental requirements of the Digital Markets Act," a Spotify
spokesperson said.

The Commission had earlier criticised the fees charged by Apple for
facilitating via the App Store the initial acquisition of a new customer by
developers, saying they went beyond what was strictly necessary for such
remuneration.

"We will assess Apple's eventual changes to the compliance measures, also
taking into account any feedback from the market, notably developers," a
Commission official said.

The charge against Apple is the first by the Commission under its landmark
Digital Markets Act which seeks to rein in the power of Big Tech and DMA
violations could result in a fine of as much as 10% of a company's global
annual turnover."

 "Apple on Thursday changed its policy in the European Union to allow
developers to communicate with their customers outside its App Store after
the commission charged the iPhone maker in June for breaching the bloc's
tech rules.

However, Apple will introduce two new fees - an initial 5% acquisition fee
for new users and a 10% store services fee for any sales made by app users
on any platform within the 12 months of the app installation.
Currently, Apple charges three types of fees: a core technology fee for the
less than 1% of apps, a reduced commission for all digital goods and
services sold through the App Store, and an optional fee for the payments
and commerce services.

The two new fees will replace the reduced commission for all digital goods
and services sold through the App Store."