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From: badgolferman <REMOVETHISbadgolferman@gmail.com>
Newsgroups: misc.phone.mobile.iphone
Subject: Re: Mark Gurman on Apple's integrated 5G modem chip designs
Date: Mon, 19 Aug 2024 10:08:20 -0000 (UTC)
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Andrew <andrew@spam.net> wrote:
> badgolferman wrote on Mon, 19 Aug 2024 02:48:40 -0000 (UTC) :
> 
>> If I'm paying $1000+ for a premium phone, I want the 'best' components in
>> it. I don't care who made them, just that the components are reliable and
>> work well.
> 
> Understood. Agreed.
> The article said that most Apple owners say exactly what you did.
> 
> So you have to ask why is Apple still trying to catch up to Qualcomm when
> Qualcomm has a decade or more on Apple in terms of fast-moving technology.
> 
> The answer to that important question, according to Mark Gurman, is
> something we've discussed with respect to CPUs, where Gurman stated  that
> it's a MARKETING gimmick for Apple to claim they made their own 5G modem.
> 
> Never ever tell me that Apple isn't a marketing genius, as you may as well
> tell me Budweiser, Marlboro and Coke aren't companies of Marketing genius.
> 
> Apple's IC design teams are inept - but Apple still pours money into them
> purely because of the marketing appeal of being able to say its your chip.
> 
> Given those are the facts, who am I to question Apple's marketing genius.
> 
> Apple is one of the most successful companies in the world, even as they're
> 5 to 10 years behind the competition in almost every technical category.
> 
> Making their own 5G modem is all marketing.
> Apple has always been brilliant in marketing.
> 

Well, they’re spending billions of dollars on R&D…