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From: JAB <here@is.invalid>
Newsgroups: misc.news.internet.discuss
Subject: Hadacol
Date: Thu, 05 Sep 2024 11:09:35 -0500
Organization: A noiseless patient Spider
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Hadacol was a patent medicine marketed as a vitamin supplement. Its
principal attraction, however, was that it contained 12 percent
alcohol (listed on the tonic bottle's label as a "preservative"),
which made it quite popular in the dry counties of the southern United
States.

 It was the product of four-term Louisiana State Senator Dudley J.
LeBlanc, a Democrat from Erath in Vermilion Parish in southwestern
Louisiana. He was not a medical doctor, nor a registered pharmacist,
but had a strong talent for self-promotion. Time magazine once
described him as "a stem-winding salesman who knows every
razzle-dazzle switch in the pitchman's trade"
....
....
LeBlanc flooded the airwaves with testimonials to the powers of the
seemingly miraculous (yet foul tasting) brown liquid and turned the
jingle called "Hadacol Boogie" into a popular recording. 
https://www.youtube.com/watch?v=yOuiqwZSX5E
Promotional items included various fliers, signs and clocks, a
"Captain Hadacol" comic book,[8] T-shirts, lipstick, an almanac,
plastic thimbles printed with the Hadacol logo, water pistols and
cowboy-style holsters, glasses used for taking the diluted mixture,
and a stamped metal token redeemable for 25 cents towards the purchase
of any bottle of Hadacol (LeBlanc brazenly placed his own portrait on
the front of the token, and the trademarked logo on the back).[9]
These items, along with the Hadacol bottles and the boxes they were
packaged in, are now much sought-after items and fetch high prices
among collectors of Southern memorabilia and medical quackery. 

https://en.wikipedia.org/wiki/Hadacol