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From: Marion <marion@facts.com>
Newsgroups: misc.phone.mobile.iphone,comp.sys.mac.advocacy,comp.sys.mac.system
Subject: Re: Apple tacitly admits their CPUs and new Modem are merely a marketing gimmick
Date: Mon, 24 Feb 2025 18:54:41 -0000 (UTC)
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On Mon, 24 Feb 2025 17:20:41 +1300, Your Name wrote :


>>> Let's see, over time, what the tests show on this new Apple C1 modem.
>> 
>> This is the part that makes me hesitant to proclaim Apple's success.
>> If they had put it in one of their flagship products that would show
>> their confidence, but they have stuck it in a budget product and
>> publicly lowered expectations by stating it won't achieve the greatest
>> results.
> 
> Apple has done that before. The Apple Silicon M-series CPU chips 
> debuted in the low-end MacBook Air, 13in MacBook Pro, and Mac Mini, 
> before slowly being rolled out to the higher end models, with the 
> top-end Mac Pro being the very last to be swapped over from Intel CPUs.

I realize Apple herd animals are desperate for something (anything!) they
can claim Apple is good at in terms of SOC design, but the sad fact is that
Apple failed at GPU design (and publicly gave up on it) and Apple has
failed in desktop CPUs (given they're all unpatchably flawed so far).

But more to the point, up until this week Apple had failed in 5G modem
design (so far, even teamed up with Intel) but now Apple has "success".

I don't begrudge Apple their success in 5G modem design. I love it!
I thought Apple would never build a 5G modem until QCOM's patents expired.

So Apple beat my predictions by about 3 years!

Of course, I had "assumed" Apple wouldn't release a 5G modem that was the
laughingstock of the technical community - so I assumed it was competitive.

Time will tell.

None of us know (yet) whether this new C1 modem is competitive or not.
We just don't.

All we know is that Apple marketing is super downplaying it's performance.
All Apple marketing is saying is that it's "efficient".

But that's meaningless marketing propaganda when we don't know the
performance, as, for example, a candle is more efficient than a torch in
terms of how much energy it consumes - but it doesn't actually do much.

What we need to keep an eye out for is the performance of this new modem.

I hope it kicks Qualcomm's butt - but - I suspect it doesn't come close
based on how Apple's (admittedly brilliant) marketing is positioning it.