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From: JAB <here@is.invalid>
Newsgroups: misc.news.internet.discuss
Subject: Brazilian butt lift ads banned by UK regulator
Date: Thu, 24 Apr 2025 16:16:23 -0500
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Brazilian butt lift ads banned by UK regulator

Adverts from six companies selling liquid Brazilian butt lifts (BBLs)
have been banned in the UK for trivialising the risks and exploiting
women's insecurities around body image.

All of them appeared on Facebook or Instagram and used time-limited
deals to "irresponsibly pressurise" customers into booking, says the
Advertising Standards Authority (ASA).

One ad, for example, tried to entice customers with an "exclusive
opportunity" to get a "perfect peachy look". 

Liquid BBLs involve injecting filler into the buttocks to lift them
and make them look bigger or rounded.

The ASA says because of the risks involved, cosmetic surgery should be
portrayed as a decision that needs time and thought, rather than
urgency to book quickly and grab a deal. 

https://www.bbc.com/news/articles/c74zdy7j42do