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Subject: Re: Jerry Seinfeld Is Banking On Pop-Tarts Being Funny
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 > Ubiquitous wrote:
 > Renowned comedian Jerry Seinfeld went on record saying the movie
industry is 
 > “over.” This is all very curious timing considering that he’s
currently 
 > promoting a movie.
 > 
 > The 69-year-old celebrity is still doing the standup circuit as he
has been 
 > for close to five decades. He’s fresh off an appearance in the
series finale 
 > of “Curb Your Enthusiasm” alongside his longtime friend and
frequent 
 > collaborator, Larry David. In addition to comedy, Seinfeld has
worked as an 
 > actor, writer, and producer.
 > 
 > Now for the first time ever, the Brooklyn native is taking a spot
in the 
 > director’s chair with the debut of “Unfrosted,” a comedy about two
rival 
 > cereal companies – Kellogg’s and Post – trying to outdo one another
to create 
 > the perfect breakfast pastry.
 > 
 > The stand-up legend spoke with GQ about making the leap into the
movie 
 > business.
 > 
 > “It was totally new to me. I thought I had done some cool stuff,
but it was 
 > nothing like the way these people work,” Seinfeld said of getting
into the 
 > movie industry after so many years of being involved in other
facets of the 
 > entertainment industry. “They’re so dead serious! They don’t have
any idea 
 > that the movie business is over. They have no idea.”
 > 
 > “Film doesn’t occupy the pinnacle in the social, cultural hierarchy
that it 
 > did for most of our lives,” he added. “When a movie came out, if it
was good, 
 > we all went to see it. We all discussed it. We quoted lines and
scenes we 
 > liked. Now we’re walking through a fire hose of water, just trying
to see.”
 > 
 > When asked what has replaced films in pop culture, Seinfeld
replied, 
 > “Depression? Malaise? I would say confusion. Disorientation
replaced the 
 > movie business,” he answered. “Everyone I know in show business,
every day, 
 > is going, ‘What’s going on? How do you do this? What are we
supposed to do 
 > now?’”
 > 
 > “Unfrosted” is scheduled for a May 3 release on Netflix. The
logline reads, 
 > “Michigan, 1963. Kellogg’s and Post, sworn cereal rivals, race to
create a 
 > pastry that will change the face of breakfast forever. A tale of
ambition, 
 > betrayal, sugar, and menacing milkmen, ‘Unfrosted’ stars
writer-director 
 > Jerry Seinfeld.”
 > 
 > The cast includes plenty of other celebrities, including Melissa
McCarthy, 
 > Jim Gaffigan, Amy Schumer, Max Greenfield, Christian Slater, Bill
Burr, 
 > Daniel Levy, James Marsden, Jack McBrayer, Thomas Lennon, Bobby
Moynihan, 
 > Adrian Martinez, Sarah Cooper, and Fred Armisen.
 > 
 > Seinfeld has been contemplating doing a Pop-Tart origin story film
for years. 
 > In 2018, he shared on X, “At one point I was thinking about an
invention of 
 > the Pop-Tart movie. Imagine the drunk on sugar-power Kellogg’s
cereal culture 
 > of the mid-60s in Battle Creek, MI. That’s a vibe I could work
with.”
 > 
 > 	At one point I was thinking about an invention of the Pop Tart 
 > 	movie. Imagine the drunk on sugar-power Kellogg’s cereal culture 
 > 	of the mid-60’s in Battle Creek, MI.
 > 
 > 	That’s a vibe I could work with.
 > 
 > 	— Jerry Seinfeld (@JerrySeinfeld) August 21, 2018
 > 
 > Plus, breakfast cereal is a topic he’s visited during his stand-up
routines. 
 > GQ noted that one of Seinfeld’s earliest bits included the line,
“Where in 
 > the world do you get your balls to call a breakfast cereal ‘LIFE?’”
 > 
 > The outlet also noted that Seinfeld and David were in a supermarket

 > discussing breakfast cereal when they came up with the idea for the
TV sitcom 
 > “Seinfeld,” arguably one of the most successful shows of all time.
“[Cereal 
 > is] what we were discussing in that grocery store, when I said,
‘This is the 
 > show,’” Seinfeld said.
 > 
 > “Unfrosted” is an amalgamation of fact and fiction, with facts
being 
 > presented alongside exaggerations for maximum comedic effect. When
asked by 
 > Eater why he thought the invention of Pop-Tarts was funny enough to
make a 
 > movie about, Seinfeld replied by saying it was just a gut feeling.
 > 
 > “I sometimes can’t explain why something is funny. But I just know
that that 
 > is a funny thing,” he told the outlet. “It had to do with the name.
It had to 
 > do with giving kids the power to make something with heat. Most
kids when I 
 > was little never did anything like that — only adults handle things
that had 
 > to do with heat — so it was an exciting new world to use a toaster.
As a kid, 
 > you felt like you were cooking when you made Pop-Tarts.”
 > 
 > “I don’t think there’s anything as funny in the entire [1960s] —
certainly in 
 > the food world — as the Pop-Tart,” the comedian continued. “It was
such a 
 > surprise when it came out. It had nothing to do with anything else.
There’s 
 > different cookies. There’s different candies. There’s nothing
really that 
 > surprising in the candy world. But in the breakfast world, this was
a total 
 > shock when they made this.”
 > 
 > He said even concocting the movie felt like a joke at first, until
it became 
 > something real. Seinfeld compared the race to make a marketable
breakfast 
 > pastry to the space race.
 > 
 > “[Writer] Andy Robin said, ‘It’s like The Right Stuff,’ with these
two 
 > companies competing to get to the moon first — the Pop-Tart moon,”
Seinfeld 
 > added.
 > 
 > The longtime sitcom star said he took a similar approach to
“Unfrosted” as he 
 > did to writing “Seinfeld” scripts, opting to always select whatever
was 
 > “funniest” rather than going for historical accuracy. The Pop-Tart
movie 
 > isn’t meant to be a documentary, but is rather a comedy filled with
nuggets 
 > of truth.
 > 
 > While speaking with GQ, Seinfeld also said stand-up is still
popular while 
 > other expressions of entertainment suffer because it’s real. He
said in an 
 > era when people crave authenticity, comedy can still thrive because
it’s too 
 > hard to fake.
 > 
 > “I’ve done enough stuff that I have my own thing, which is more
valuable than 
 > it’s ever been,” the comedian told the outlet. “Stand-up is like
you’re a 
 > cabinetmaker, and everybody needs a guy who’s good with wood. …
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