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Path: ...!Xl.tags.giganews.com!local-1.nntp.ord.giganews.com!news.giganews.com.POSTED!not-for-mail NNTP-Posting-Date: Sun, 26 May 2024 02:40:36 +0000 Subject: Re: Apple's Crushing iPad Ad Trashed By Hugh Grant, Justine Bateman & Almost Everyone Else From: danmin@danminart-dot-com.no-spam.invalid (Danart) Newsgroups: comp.sys.mac.advocacy Mime-Version: 1.0 Content-Type: text/plain; charset=ISO-8859-15 Content-Transfer-Encoding: 8bit User-Agent: newsSync 665971404 References: <XnsB16DF238A49ABX@135.181.20.170> Message-ID: <eb6cnVomJu65PM_7nZ2dnZfqnPSdnZ2d@giganews.com> Date: Sun, 26 May 2024 02:40:36 +0000 Lines: 146 X-Usenet-Provider: http://www.giganews.com X-Trace: sv3-B6Uni5gkul/eJ/Fy3pA8spx+2ZNSpEZnU0a3qjXAM3jxDW73xt+3ckZ+CXZJTOSR+K9Cz0suJcJeTYY!a2jcUzBm2ERvmSdGKycJfhmBYt579CxqzCLhtou/FZIjOFinERQc/0pGxrBchVqzMdYroAdOUeSu!dg== X-Complaints-To: abuse@giganews.com X-DMCA-Notifications: http://www.giganews.com/info/dmca.html X-Abuse-and-DMCA-Info: Please be sure to forward a copy of ALL headers X-Abuse-and-DMCA-Info: Otherwise we will be unable to process your complaint properly X-Postfilter: 1.3.40 Bytes: 5176 X-Original-Lines: 1 > useapen wrote: > (Updated with more reactions) Apple’s new iPad Pro isn’t hitting the > shelves for another week, but the self-described “thinnest Apple product > yet” is already being crushed because of a new ad. > > Released yesterday at a virtual launch by the tech giant ahead of the new > iPad’s May 15 drop, the minute-long ad is called Crush. Created by Apple’s > in-house team, the promo with a soundtrack of the Sonny and Cher 1971 tune > “All I Ever Need Is You” literally crushes most of the physical history of > creativity in a heavy-handed manner that makes the New Coke fiasco of the > Reagan Era look like a near win. > > As Apple tries to reinvigorate slumping iPad sales, CEO Tim Cook praised > the ad and the forthcoming tablet online on May 7 with a “Just imagine all > the things it’ll be used to create” call-out. That’s Cook’s job, but the > exec seems to be nearly alone in his POV as the ad has generated a > scathing backlash from almost everyone else. > > Among those taking the tech giant, who is facing a Department of Justice > suit over an alleged illegal monopoly over the smartphone market, to task > for its sheer insensitivity and misstep are Hugh Grant and Justine > Bateman. > > The often acerbic Wonka star took a bite out of Apple earlier Wednesday: > > Hugh Grant > @HackedOffHugh > · > Follow > The destruction of the human experience. Courtesy of Silicon Valley. > Tim Cook > @tim_cook > Meet the new iPad Pro: the thinnest product we’ve ever created, the most > advanced display we’ve ever produced, with the incredible power of the M4 > chip. Just imagine all the things it’ll be used to create. > > Creed II scribe and Luke Cage creator Cheo Hodari Coker said the ad was > problematic, really: > > Cheo Hodari Coker > @cheo_coker > · > Follow > That Apple ad....is a problem. Not in hip-hop "bad meaning good" problem. > But a problem problem. > 11:52 AM · May 8, 2024 > > Bill & Ted franchise and Men in Black screenwriter Ed Solomon tried to see > the demolition from Apple’s perspective: > > Ed Solomon > @ed_solomon > · > Follow > “Who needs human life and everything that makes it worth living? Dive into > this digital simulacrum and give us your soul. Sincerely, Apple.” > > Emmy-winning and Directors Guild Award winning Handmaid’s Tale director > Reed Morano was pretty blunt: > > > Reed Morano, A.S.C. > @reedmorano > · > Follow > Hey @tim_cook READ THE ROOM, BRO. CUZ THIS SHIT IS ACTUALLY PSYCHOTIC > > Well versed anti-AI activist, former Family Ties star and filmmaker > Bateman was even more blunt in her reaction: > > > Justine Bateman > @JustineBateman > · > Follow > Truly, what is wrong with you? > > In fact, Bateman ever offered up an example of how Apple could fix their > self-inflicted wound of destruction: > > Justine Bateman > @JustineBateman > · > Follow > ..@tim_cook, someone corrected your “ad.” > > Still, a far, far cry from Apple’s breakthrough anti-authoritarianism 1984 > ad of 40 years ago, the original Crush ad has been watched almost 400,000 > times on YouTube since its release on Tuesday. As is standard with most > videos Apple puts up on the platform, the comments have disabled. > > Might have been the best decision Apple made in this whole situation. > > On the other hand, Cook’s tweet of yesterday has been seen 28 million > times, with 7.8 million comments — and the positive ones are like a needle > in a haystack to find. > > Apple, who are usually flawless in their marketing and communication, did > not respond to request for comment on the Crush ad and the reaction it has > seen. If and when they do or if Tim Cook himself reacts, we will update > this post. > > https://deadline.com/2024/05/ipad-ad-backlash-crushinghugh-grant-justine- > bateman-1235909002/ Apple = just use android and be free This is a response to the post seen at: http://www.jlaforums.com/viewtopic.php?p=665044185#665044185