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From: The Last Doctor <mike@xenocyte.com>
Newsgroups: rec.arts.drwho,uk.media.tv.sf.drwho
Subject: Re: Doctor Who: RTD in the Radio Times.
Date: Mon, 17 Jun 2024 11:27:51 -0000 (UTC)
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Daniel70 <daniel47@nomail.afraid.org> wrote:
> Hornplayer9599 wrote on 17/6/24 9:38 am:
>> On 6/16/2024 16:21, Blueshirt wrote:
>> 
>>>> We have a figure of 40,000 total viewers for the first 2 episodes
>>>> on Disney+ from Doomcock and unless Disney+ publishes figures
>>>> which contradict that then Doomcock must be accepted as the most
>>>> accurate figure available.
>> 
>> Okay, George, let's take Doomcock's figures at face value...even
>> though he himself said that they were unverifiable, and hasn't
>> mentioned them since (he's only dealt with the UK numbers since...and
>> as you know, those /are/ verified).
> 
> I don't know what happens now but, back in the Day, Some small portion
> of the population (maybe 0.1%) would actually be surveyed as to what
> they watched on their T.V.'s, how many in the Household watched, the 
> economic standing of household members, etc, and these numbers were 
> multiplied up to give 'population' numbers.
> 
> Is this still, effectively, what happens in Britain and Ireland??
> 
> If so, I could understand why it might take sooooo long for Disney to
> come up with a number for the rest of the world.

BARB use a compound system - a sample of 7,000 households (about 16,000
people) is taken who use a special remote to say when they enter or leave a
TV enabled room. In those rooms is a box that continuously samples the TV
audio and matches it every night to determine what live TV and “recorded on
my box” programmes were being watched, by whom, and for how long. A
separate box is coupled to the wi-fi router to capture what subscription
and SVOD services are being accessed and when, also matched to TV audio and
the viewer counter.

The number of households has increased down the years as overall viewing
numbers have reduced and distribution across an ever increasing number of
channels has diluted the totals so to ensure that statistical accuracy is
maintained, the sample size has had to increase.

Those figures are extrapolated to give the U.K. total viewing figures using
standard statistical methods. 0.025% of the population is deemed sufficient
for this (7,000 out of 28m households).

BARB also take a survey every week of 1,000 random households to update the
panel requirements to ensure the right demographic and household balance is
maintained across the 10 categories of household (Couple with no children,
with 1-2 dependent children, one person household - 65 or over and under
65, lone parent with dependent children, couple with non-dependent children
only, 
lone parent with non-dependent children only,
couple with 3 or more dependent children, two or more unrelated adults,
multi-family household) and their social categories and viewing habits.

They also capture big data from all streaming providers to get a pattern of
SVOD viewing that they compare to their panel results for reasonableness -
but they don’t use the big data figures directly because they measure by
device, not viewers.

-- 
“Most of the Universe is knackered, babes.”  - The Doctor